Deed State Capital
HGTV has been hot topic of conversation of late—particularly after the network sparked a flurry of speculation among viewers by canceling four shows within a week, leaving many fans fearful over the fate of their favorite series.
But while “Bargain Block,” “Married to Real Estate,” “Farmhouse Fixer,” and “Izzy Does It” have all been given the ax by the popular home improvement network, a fascinating new state-by-state study into the nation’s most popular renovation shows indicates that they may well continue to delight fans for years to come.
New research conducted by Deed Street Capital has revealed the most popular HGTV shows in every state across the U.S.—some of which remain at the top of viewers’ watch lists, despite no longer filming new episodes.
One such show is Chip and Joanna Gaines‘ wildly popular hit, “Fixer Upper,” which came to an end in 2017 after a five-season run.
Yet that show still holds a place in viewers’ hearts, the Deed Street Capital analysis of Google Trends data now reveals.
The mortgage note buyer delved into Google users’ search patterns between June 2024 and June 2025 to see which HGTV shows were sparking the most interest—before revealing which series proved the most popular in each state.
Its research revealed that Chip and Joanna’s “Fixer Upper” remains the most searched-for HGTV series in three states: Missouri, Texas—where the couple lives—and West Virginia.
(Deed State Capital )
However, while the results revealed that tastes are very much split among different states, there was one clear winner that dominated search trends in 13 different locations, more than double any other show.
The series in question? Siblings Drew and Jonathan Scott‘s “Property Brothers.”
“Leading the pack is ‘Property Brothers,’ which earned the top spot in 13 states—more than double that of any other show,” Deed Street Capital revealed. “Its popularity spans every U.S. region, ranking #1 in the Midwest, Northeast, South, and West, making it the most searched HGTV show in the country.”
According to the research, viewers have been captivated by the show’s “mix of real estate savvy and accessible renovations,” both of which have helped it to maintain “wide appeal” among HGTV fans.
“Property Brothers” centers around the Scott siblings, who team up to purchase and transform fixer-upper properties that are in desperate need of an overhaul.
The two brothers come at the task from very different angles, with real estate agent Drew using his skills to hunt down the perfect homes and negotiate the purchase of the properties, while contractor Jonathan then oversees the dwellings’ transformations.
However, while “Property Brothers” proved to be the most popular HGTV show, there were a few other standout mentions, including “Extreme Makeover: Home Edition,” which topped the trends in five states: Kansas, Kentucky, Oklahoma, Wisconsin, and Delaware.
Meanwhile, Christina Haack, Tarek El Moussa, and Heather Rae El Moussa‘s new series, “The Flip Off,” found a dedicated audience in North Dakota.
As for trends across the country, Deed Street Capital notes that there were some clear patterns in various areas of the U.S.
“The South leaned heavily toward shows like ‘Property Brothers,’ ‘Fixer Upper,’ and ‘Home Town Takeover,’ reflecting a strong cultural emphasis on homeownership, design, and Southern hospitality,” a statement issued by the company revealed.
“The West embraced lifestyle-forward and design-centric content, including ‘The Flipping El Moussas,’ ‘Rock the Block,’ and ‘Renovation 911.’
“In the Northeast, traditional renovation favorites like ‘Property Brothers,’ ‘Extreme Makeover: Home Edition,’ and ‘Fix My Frankenhouse’ captured regional attention.
“The Midwest showcased a balance between value-driven shows, such as ‘Bargain Block’ and ‘No Demo Reno,’ and long-standing classics like ‘Property Brothers.'”